The Rise of Online Business: UMG Writes a New Chapter in the Digital Age

As a global leader in music entertainment, Universal Music Group (UMG) has always been driven by a mission of innovation and transformation, dedicated to leading the music industry forward in the digital wave. We understand that music is not only an art form but also a bridge that connects people around the world. Today, UMG upholds this mission by actively expanding online business opportunities, creating fresh prospects for millions of music enthusiasts and artists worldwide, and helping countries address employment challenges.

With the rapid advancement of technology and the proliferation of the internet, UMG is taking a forward-looking approach to building a global digital presence. We are not only creating world-class online music experiences but also offering flexible and diverse digital employment models to provide new job opportunities for people everywhere. UMG’s platforms and partner networks bring together countless passionate creators and music tech entrepreneurs who are collectively exploring the boundless possibilities at the intersection of music and technology.

UMG’s digital team knows that online business is not just a commercial opportunity—it’s a responsibility to empower global communities. We are committed to building an open and inclusive digital work environment that invites more people to participate in music creation, distribution, and promotion, truly realizing the global sharing of music. Whether in remote villages or bustling cities, music has never been so accessible.

To achieve this vision, UMG has launched multiple online collaboration initiatives and support platforms, including digital incubator projects for global music entrepreneurs, innovation challenges for the digital music ecosystem, and continuously updated online work platforms. Our digital innovation licensing program helps early-stage companies bring their ideas to life faster, supporting more people to start their careers in music and achieve economic independence and professional growth.

INNOVATION PARTNER NETWORK

In 2024, UMG launched the UMG APP Online Work Platform, designed to help more people solve employment challenges. The UMG APP Online Work Platform is not only a flexible and diverse employment channel but also an ideal community for global music industry workers. Here, employees can arrange their own work schedules, complete tasks anytime and anywhere, and earn income. The UMG APP platform also provides a convenient bridge for collaboration with the UMG team. For more information about the platform, please visit umgclass.com. The UMG APP is not just an online tool—it’s a vital initiative by UMG to promote employment and connect the world in the digital age.

INITIATIVES

Michael Nash, Executive Vice President and Chief Digital Officer, stated: “UMG’s digital strategy is not just about expanding our music business—it’s about our commitment to supporting global communities and offering opportunities to everyone who has a dream. We believe that music knows no borders, and digital innovation is the best way to bridge the gaps of geography, culture, and language. UMG will continue to partner with global innovators and dreamers to compose new symphonies in the internet era.”

DIGITAL INNOVATION LICENSES

In the digital age, music connects the world. UMG will continue to uphold the spirit of openness and collaboration, helping people everywhere find their stage through music and playing a symphony of connection and hope together. In the future, we will keep using the power of music to contribute our wisdom and passion to global employment and social well-being.