Initiatives
INITIATIVES
The spirit of innovation continues to drive various programs powered by Universal Music Group’s iconic labels and studios. These initiatives bridge the gap between the music industry, entrepreneurs, students and the tech community.
Abbey Road Red
Continuing over 90 years of innovation at Abbey Road, Red offers a bespoke six-month incubation program for music tech startups, shaped to leverage its expertise, assets and network to advance early-stage businesses that are building at the intersection of music and technology.
Abbey Road Red supports founders on their journey to success. Whether it’s helping with product market fit, business development, strategy, deep tech advice, investor relations or interfacing with the global music industry, the program supports people shaping the next generation of artist-first technologies. Click here to learn more.
UMG CONNECT
Launched in 2021 by the Digital Innovation team, UMG Connect is an exclusive, annual 2-month startup incubation program designed to support emerging technologies and innovations throughout UMG’s global organization. UMG Connect is distinguished by curated mentorship between a select group of high potential startups, cross-disciplinary UMG executives for strategic advisory and collaboration exploration.